CSR & Community Development
Corporate Sustainability Management
The CII-ITC Centre of Excellence for Sustainable Development is pioneering Corporate Sustainability Management (CSM) for Indian industry in the belief that future competitiveness requires internalization of sustainability management through a clear, practical, integrated framework. CSM is a systematic and integrated approach to optimize management of the key economic, environmental and social impacts of a company''s products/ services and processes. Benefits of CSM include enhanced decision-making, reduced risks, reduced costs, increased options and innovation, and increased number and loyalty of clients. These benefits position a company as partner of choice, attract talent and financial resources, and ultimately enhance competitiveness and profitability. Above all, CSM provides the prospect of being architects of a better future for businesses, for others and for generations to come. Business Case for Corporate Sustainability Management In direct contrast to the traditional management approaches of companies, businesses need to embrace environmental, social and economic drivers of society so as to achieve any level of stability in the global commons. Nurture internal capabilities - Strategic commitment and culture necessary to turn the environmental, social and economic risks into competitive advantage. Engage external constituencies - Systematic knowledge of political, social, economic, technological and ecological drivers for securing reputation and legitimacy. Accelerate innovation and repositioning - Product stewardship into the entire value chain, and skills and competencies for the future Crystallize the company’s growth path and trajectory - A sustainability vision which is a shared road map for meeting the unmet needs of the emerging and new markets.