Prior to the evolution of the digital era, sports enthusiasts would get their dose of sports through the old-fashioned way – TV, radio, newspapers, discussion with neighbours, friends and peers. But now, with the advent of digital media, especially social media, the entire ball game has changed.
Digital technology has transformed the way fans and athletes discover, experience, participate, and share their love for sports. Digital media and sports, both have the ability to reach out to a wide range of audience at the same time.
Sports scenario in India
The global sports sector is estimated to be worth between $480-620 billion. India has now moved from a single sport nation to a multi-sport one. This is because of establishment of leagues such as the Indian Premiere League, Hockey India League, Indian Super League, etc. a new identity of sports has developed. There has been increasing recognition and participation by India Inc and sport players for other sports such as Hockey, Kabaddi, Football, Badminton, Boxing and others, alongside cricket. On the economic front, the sports industry in India provides employment to more than 500,000 people and it will open up more employment opportunities in the years to come. We can thus conclude that the Sports industry in India is growing steadily and the long-term growth prospects looks promising.
What’s the scope of digital business in sports?
The huge success and popularity of leagues such as Indian Premier League (IPL), Indian Super League (ISL), Pro Kabaddi League etc. is one of the main reasons for the exponential growth of sports in India. Looking at its success, businesses are now looking at sports as a potential to grow their brands. With more than 323 million of Indian population using internet, the future of the digital business in the sports industry sure looks attractive.
Digital is increasingly becoming the second screen after traditional broadcast, during live events. As mentioned above, both digital and sports have the ability to capture a large number of audience at the same time. Hence, digital is now gaining a lot of momentum and shaping the sports industry in many ways.
The CII Sports Conclave 2018 is a platform for deliberations on how Indian Sports has fared this year and how digital can be leveraged for the future of Sports in India.