CII as a business association has drawn up an ambitious plan of creating a think tank to drive a breakthrough in millet cultivation and millet-product industries. This initiative is driven both by the private sector which sees potential in the booming retail market for health foods and also, to some extent, by government programs investing in promotion of millets through schemes and programmes.
The CII Millet Mission looked at sensitization of key stakeholders about the millet crops with regard to its nutrition, climate change mitigation value, and importance for agro-biodiversity.
The key stakeholders addressed through the initiative are mainly those involved in improving the value chain activities:
Government: for promotion of agricultural extensions, public research, and price value setting (by inclusion in PDS and MSP)
Industry: for value-chain development
NGO: who work with producers through producers' organizations
Producers: who have to be committed to mainstreaming millet and maintaining agro-biodiversity, while increasing self-consumption
Special focus was laid upon the nutritional benefits for the urban and rural consumer
It is hence that we have conceived this specialized summit with the theme of reviving millet cultivation and consumption in order to contribute food and nutritional security and focusing on addressing challenges, research direction, technological gaps and constraints and develop delivery mechanism for improvements in farm productivity are matched by post-harvest and preservation technologies.
The conference is the building block of an Evergreen Revolution, which in turn seeks to bring together extension and research, regulation and crop management under the one platform of “Technology and Innovation for Sustainable Development”.
The focus of this summit is to engage Indian agri-business and food companies to understand their interests and perspectives on developing healthier food products, particularly focusing on millet-based foods.
The Future of Health and Wellness in Food Retailing
Millet Value Chain
Millet Processing Technologies
Millets-Value Added Products
The outcomes of the discussions and the recommendations will widely be disseminated in enabling a public policy that encourage the use of millets in regular diet and rebuild health standards of our nation.