Customer focused excellence is a value embedded in the beliefs and behaviours of high–performing Organizations. Customer is an actual or potential user of your products or services. Customers include the end users of your products, as well as others who are immediate purchasers or users, such as distributors, dealers, or organizations that uses your product as an input in their processes. The customers can be current, future as well as your competitors’ customers. Customer focus should be a factor in developing and integrating your organization’s strategic directions.
The CII Award for Customer Obsession, Powered by Microsoft’, promotes a Customer Obsession Culture among Indian Industry. The Award recognises Customer Centric organizations where Customer is at the Centre of all that they do. The program also helps organizations to understand various elements that are critical for delivering superior customer experience across the value chain. The award program is based on the requirements of the ‘CII IQ Excellence Framework for Managing Customer Experience’.
Sector - Manufacturing and Services
Category - Large Organisations & Operating Units and Small & Medium Business Organizations
Key Steps and Schedule -
- Application Submission: 1st November 2016
- Self-Assessment Report: 15th November 2016
- Onsite Assessment: 26th November 2016 – 20th January 2017
- Award Announcement : 21st February 2017