Continuous innovation of products and services is imperative for companies to survive in an increasingly competitive and disruptive environment. Organizations are cognizant of changing market dynamics and strive to innovate. The bigger challenge is understanding ‘How to innovate?’. Design Thinking, an iterative human centred approach answers it all. Customer-first attitude drives the businesses today and is the way forward. Empathy in understanding the needs and expectations of the customer is the essence of design thinking. Design Thinking is especially relevant when CXOs and business leaders think of adopting digital transformation as means to improve their customer interactions and create loyalty by continually meeting their needs and aspirations. It is about internalizing the people’s plight, understanding and defining the underlined issues and then using innovative techniques to create alternative designs / prototypes for them to choose.
Confederation of Indian Industry (CII) has been at the forefront at organizing workshops for members on the latest concepts, technology and key challenges which may impact their businesses in the coming years. These workshops aim at giving industry necessary exposure to enable them create the necessary ecosystem.
With this background, CII is organizing a Workshop on Design Thinking on Monday 4 December 2017 at Hotel St Regis, Mumbai. Mr L C Singh, Founder and CEO of Nihilent Technologies, will address the session. He is an internationally recognized thought leader on design & systems thinking, and is an invited speaker at global conferences on Design Thinking, Change Management, and Digital Disruption. He is the author of MC3, Nihilent’s patented change management framework.
The objective of the Workshop would be to introduce a simple approach to practice design thinking tools and techniques, such as customer interviews, ideation, rapid prototype development through an iterative, collaborative process of getting and applying feedback. This is in turn will enable participants to apply these tools to address their own business challenges.
The Workshop Details are as follows :
Date : Monday, 4 December, 2017
Timing : 1030 hrs – 1130 hrs : Registration
1130 hrs – 1300 hrs : Interactive session
1300 hrs onwards : Networking Lunch