This report, jointly published by CII and Bain & Company explores the factors behind the growth of the FMCG sector in India, success mantras of leading brands, consumer behaviour and the trends in this sector. The key highlights of this report includes:
- What will it take to reignite FMCG growth in India?
- The long arc of FMCG in India
- Green shoots of growth
- The winning success mantras
- Key takeaways
This report was released at the CII National FMCG Summit 2017 held on 8 March 2017 at Mumbai.