CII-IWN PUDUCHERRY VIRTUAL WORKSHOP ON
DIGITAL MARKETING FOR SUCCESS OF INDUSTRIES
Tuesday: 04 August 2020: 1100 to 1300 Hrs: CISCO WEBEX Platform
In the current world, B2B industrial marketing is considered as a backbone of business activities that influence business growth and revenue in various ways. In terms of looking towards the digital aspects, more and more industry-based businesses are now planning to design digital inclusive strategies to reach out to more B2B clients in an effective and scalable manner. Digital marketing is different from the prospects of traditional marketing, but it aims to achieve the same objective as a whole. The only difference which digital marketing offers to businesses is its capability to have complete track and control over real-time campaigns, budgets and marketing goals.
As per the industry trends as well, It can be seen that the businesses are now combating on the digital space to win consumers in a more innovative way. It shows the readiness of B2B industries to opt for such digital strategies to tap competitive advantage before the others. This completely aims to benefit businesses in various ways by getting good ROI out of digital marketing strategies and campaigns.
Given this background, CII-IWN Puducherry is organizing a Virtual Workshop on “Digital Marketing for Success of Industries” on Tuesday, 04 August 2020 at 1100 Hrs.
The major objective of this workshop is to educate the industries about the various ways of attaining success and gaining the Return on Investment through the Digital Marketing considering the current situation and advantages of the Digital World.
- Digital Marketing for Industries – A Way to approach Qualified Leads
- Influencing Decisions of Decision Makers- Industrial approach for Digital Marketing
- Digital Strategies to Boost your B2B marketing
- Effective Social Media Marketing for Industries
- Digital Marketing Managers
- SEO Managers
- E-Commerce Professionals
- Marketing and Sales Professionals
- CRM Managers
- Entrepreneurs / Startupreneurs
- Academicians from Management Schools
Mr Himanshu Arora is the Co-Founder of Social Panga, Regional Trainer of Google, Program Leader, IPL and the Lead Trainer for the Digital Vidya. He is a Seasoned digital marketing professional with 16+ years of experience in the industry both as a leading digital consultant and as a digital marketing trainer and has worked with biggest of brands like RIL, Metro Cash & Carry, Volvo, Hyatt, Canon, LinkedIn, Google, Facebook, Tata Motors, BIAL and more.
In his experience as a Digital Marketing Trainer, he has worked with 75+ companies helping them design and conduct innovative digital marketing workshops. Some of the brands he has worked with include Google, Facebook, Accenture, Fidelity, Bajaj Auto, Wipro, Reliance, Genpact, Sony, Tata Motors, Canon, Aditya Birla, Kimberly Clarke and more.
He has strategized, designed and implemented - digital and social marketing plans for some of the leading personal and corporate brands. He enables companies to build enduring brands, optimize return on investment (ROI). Have an understanding of how users interact with online content to design interfaces and create digital experiences.