Amidst a technological revolution, marketers are confronted with an environment characterized by incessant change and disruption. Breakthrough developments in communication technologies and consumer centric platforms are compelling decision makers to devise innovative marketing strategies in order to stay relevant and competitive. With the rise of 24/7 hyper-connectivity and ubiquitous mobile devices, consumers are increasingly reliant on the conveniences and interactive features offered by this ecosystem. In an age of "Information Clutter" where consumers are bombarded with advertisements, marketing emails, tweets and app push notifications, connecting with consumers is more difficult than ever before. Consumers now spend less than eight seconds on any given marketing message due to limited attention spans, and Marketing initiatives need to break through this wall of noise to ensure brand visibility. In the context of these transformative developments marketers are now resorting to shorter content formats, front-loading marketing messages with calls-to-action and deploying innovative media formats that are designed to grab attention. To stay ahead of the curve, successful marketers are now deploying state of the art technologies such as automation and machine learning to deliver seamless multichannel experiences that integrate data, business logic and consumer insight across touchpoints.
To enable business leaders and marketing practitioners assimilate proven marketing practices that help break through the noise and drive business growth, the CII-Suresh Neotia Center of Excellence for Leadership is organizing the Third edition of the “Marketing Leadership Summit” on 7 June, 2019 at The ITC Sonar, Kolkata. The Summit will highlight evolving marketing models in light of the dramatic changes in consumer focused technologies, and as a consequence, how marketers need to re-think their marketing strategy to achieve their goals.