The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) have unveiled the flagship report of the media and entertainment sector titled, ‘Blockbuster Script for the New Decade: Way Forward for Indian Media and Entertainment Industry. The report explores the Media and Entertainment industry’s recovery after the impact of the COVID-19 pandemic and highlights key imperatives for achieving its potential over the next decade.
The industry has recovered from the effects of the pandemic and now prepares for the next wave of growth led by digital. The report highlights key imperatives and lays the path forward for the industry to achieve this growth over the next decade of rapid transformation.