The CII-Ernst & Young report titled ‘Poised for Growth: FM Radio in India’ is a study of the FM radio industry in India. It captures current trends and issues, the risks faced by radio companies, M&A opportunities and highlights the operational, tax and technology implications affecting the industry. The study is a compilation of views and opinions of 23 survey respondents including Indian radio companies, advertisers, media agencies and other industry stakeholders.
The report also highlights the need for a speedy implementation of Phase III, which can grow the radio industry from INR14 bn to INR23 bn in three years, subject to enabling networking and cost management, development of a measurement metric which supports the industry, and ensuring license fee prices during Phase III auctions are not irrational. The study was released at the CII’s CEO Roundtable on Radio held on 21 December 2012 at New Delhi.