As an outcome of the fourth edition of the Kerala Health Tourism Conference on ‘Positioning Kerala as a Medical Tourism Destination - Opportunities & Challenges’ held in Kochi from 31 October to 2 November 2013, the CII-EY report deliberates on the opportunities and challenges for Kerala to emerge as a medical tourism destination given the current scenario, the state’s potential and its adaptability to new themes and policies. The report was released during the CII Kerala Annual Day & Brand Summit 2014 held on 4 March 2014 at Kochi, Kerala.