CII Market Facilitation Services
CII, through its international portfolio of work, makes constant efforts to strengthen engagements with stakeholders across the world, to further the interests of Indian industry in overseas markets and to attract foreign investment into the country. In this direction, a key initiative by CII was the launch of Market Facilitation Services (MFS) in 2019 as a part of CII’s International Department and an endeavour towards building the Global Indian Corporation. MFS’s strategic objective is to leverage CII’s deep roots, long-standing alliances and extensive networks with global governments, businesses, and associations to offer targeted trade and investment facilitation services.
Click here to download the MFS flyer.
As a fee-based consultancy service, the remit of MFS is to undertake bespoke company-, sector- and product-specific projects on export markets and market entry advisory, for inbound as well as outbound companies, in terms of their trade, investment, and business expansion plans. The desk undertakes the preparation of consultancy reports on export markets and investment destinations as per the client’s customized requirements, with the objective of offering targeted information on aspects that impact decisions related to export projects, sectoral analyses, and imperatives for market entry strategies by way of the following deliverables:
1.Assessment of Export Markets: With the objective of providing members a deep dive into the export potential of identified products at the 6-digit HS Code level, these reports offer:
o Research on business intelligence and strategic analyses of global markets to highlight product-level export potential
o Ready-to-use quantitative and qualitative analyses for international business strategy formulation and expansion
2.Market and Sectoral Analyses
o Customised market research on countries and sectors to help globalising Indian companies assess new geographies and market segments
o Structured analyses to highlight growth potential and addressable market size for sectors and products, sector-specific risks, and an understanding of competitive landscapes
3.Market Entry/Investment Advisory
o Advisory for companies looking at investing in global markets
o Comprehensive one-stop information on company incorporation, market segments, market trends, value chains, tax, and legal imperatives, etc., to facilitate go/no-go investment decisions
4.Potential Partner & Buyer Identification
o Assistance with identification of potential partners and buyers for products and services
o Significant time and cost savings in business development efforts with ready-to-use lists of potential buyers and partners
Early in 2023, the MFS desk started its India Advisory Services (IAS) that focusses on working with inbound investment, offering location advisory, customer identification, partner and buyer search, and on-the-ground facilitation services at the Central and state government levels, to ensure a seamless and comprehensive roll-out of foreign companies’ India operations.
Over the last five years, the MFS desk has undertaken projects covering a gamut of sectors and geographies, ranging from assessment of export markets at the HS6 level for engineering goods; market entry advisory for North America, Africa, and ASEAN countries; pharma, engineering and F&B sectoral analyses in ASEAN and Africa; and identification of customers, buyers and partner firms across countries and sectors. Some of the key projects undertaken by us, for both outbound and inbound companies, include but are not limited to the following:
- Defence sector investor targeting project for India
- F&B market entry advisory for Canada
- India market analysis project for EU-based logistics company
- Engineering goods market entry advisory for Ethiopia, the Philippines and Vietnam
- Competitor analysis for engineering company for Indonesia
- Potential JV partner search, deal origination activity project for engineering company
- F&B sectoral analysis for Egypt
- Pharmaceutical manufacturing sectoral analysis for Indonesia
- Assessment of export markets at HS6 level for engineering goods
Thus, the MFS approach — which is based on in-depth market research, strategic intelligence and analyses, and ability to reach out to global stakeholders — lends an edge to the comprehensive bouquet of services offered by CII aimed at deepening global connects and facilitating the seamless integration of Indian industry in overseas markets.
Please contact Ms Bhavna Seth Ranjan at bhavna.ranjan@cii.in for further details on availing the services of the MFS desk.