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14th Brand Conclave
(L-R) Prof Ravi Dhar, George Rogers Clark Professor of Management and Marketing & Director, Center for Customer Insights, Yale School of Management; Dr Saugat Mukherjee, Regional Director, CII Eastern Region; Rear Admiral AK Verma, (Retd), Chairman, CII Eastern Region and CMD, GRSE Ltd; Mr Siddharth Wanchoo, Chairman, CII Eastern Region Marketing & Retail Subcommittee, and Head- Marketing, ITD, ITC Ltd; and Mr Arun Mittal, Co-Chairman, CII Eastern Region Marketing & Retail Subcommittee, and EVP – Marketing & Sales, FMIB, Exide Industries, at the 14th Brand Conclave: Marketing Masterclass with Ravi Dhar – Rethinking Marketing: Driving Consumer Choice through Behavioural Insights, in Kolkata on 19 November 2015.
 
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