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India’s Consumer Electronics & Durables Sector Poised for Next Phase of Growth with Focus on Domestic Demand, Innovation and Global Competitiveness
Sep 24, 2026

Standards will play a critical role in enabling India’s consumer electronics and durables sector to adopt advanced technologies while ensuring safety, energy efficiency and interoperability, said Shri Sanjay Garg, Director General, Bureau of Indian Standards (BIS) while delivering the Keynote Address at the CII Consumer Electronics & Durables Summit 2026.

Shri Garg highlighted India’s growing participation in international standards-setting, noting that BIS hosts several ISO and IEC technical committee secretariats and that more than 600 Indian experts have been nominated to international technical committees. He emphasised that India’s growing presence in global standardisation would be important as technologies such as artificial intelligence, IoT, sensor-based systems and interconnected devices transform the sector.

Shri Arijit Sengupta, Secretary, Bureau of Energy Efficiency (BEE), said, “India’s consumer electronics and durables sector is at an important juncture, with technology, energy efficiency and manufacturing capabilities evolving rapidly. Active collaboration between Government and industry will be essential to ensure that the sector keeps pace with global developments while building a strong and competitive domestic ecosystem.” In his Special Address, Shri Sengupta highlighted the importance of harmonising standards and strengthening the domestic components ecosystem to support the sector’s long-term growth. He emphasised that active partnerships between Government and industry would be important to accelerate technology adoption, improve manufacturing capabilities and build an ecosystem that is efficient, reliable and competitive.

Mr Mukundan Menon, Chairman, CII National Committee on Consumer Electronics & Durables and Managing Director, Voltas Ltd., said, “India has a significant opportunity to use the scale of its domestic market to build globally competitive manufacturing capabilities. The priorities ahead are to expand domestic demand, strengthen the component ecosystem and ensure that Indian products can meet the standards required in international markets.” He highlighted the significant headroom for growth in India’s consumer electronics and durables market and outlined three priorities for the sector — expanding domestic demand, strengthening the component ecosystem and enabling Indian manufacturers to meet international standards. He noted that increasing household penetration across categories such as washing machines, refrigerators and air conditioners would provide an important foundation for expanding manufacturing scale.

Mr B Thiagarajan, Chairman, CII Skills Steering Council and Managing Director, Blue Star Ltd., said, “The journey towards greater energy efficiency has demonstrated the value of close consultation between Government and industry. As India moves towards greater domestic manufacturing and import substitution, achieving scale and cost competitiveness will be essential for the industry to serve a price-sensitive domestic market while building capabilities for global markets.” He noted that the industry has worked closely with the Government on programmes aimed at improving energy efficiency and supporting the adoption of efficient products. He highlighted that the transition towards greater domestic manufacturing also involves absorbing the initial costs of localisation and capacity building while maintaining affordability for Indian consumers.

Mr Abheek Singhi, Managing Director & Senior Partner, BCG, said, “The opportunity is much larger than domestic market growth alone. The next phase must be about building deeper capabilities across components, technology, product design and manufacturing, and using India’s domestic scale as a springboard for global competitiveness.” He further emphasised the need to make localisation commercially viable, build scale and cost competitiveness, and enable Indian companies to move from manufacturing for India to designing and building for the world.

The Summit also witnessed the release of the CII-BCG Report on Consumer Electronics & Durables: Roadmap for the Next Decade. According to the report, India’s consumer durables sector is entering a new phase of growth, driven by rising household incomes, increasing access to financing, changing consumption patterns and significant under-penetration across key categories. The sector is projected to grow at 8–10% annually through 2030, reaching Rs 3 – 3.25 Lakh crore. This growth could create an incremental Rs 40,000 – 50,000 crore opportunity for domestic value addition across materials and conversion.

The Summit brought together senior government officials, policymakers, industry leaders, consumer electronics and durables manufacturers, technology providers, component suppliers, standards bodies, academia and other key stakeholders to deliberate on strategies for strengthening India’s consumer electronics and durables ecosystem. The Summit deliberated on the roadmap for strengthening India’s consumer electronics and durables ecosystem by expanding domestic demand, deepening component localisation, accelerating innovation and R&D, improving manufacturing efficiency, strengthening standards and energy efficiency, and enhancing India's integration with global markets.

 

New Delhi

24.09.2026

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