The latest Total Cost of Ownership (TCO) research further adds compelling evidence of an affordability hurdle to using mobile data services. Breaking down this barrier will take sustained coordination between industry, governments, regulators and civil society to make the benefits of information widely available. There is a danger that India’s mobile market could see negative growth, despite the introduction of 3G and faster data services and in spite of record net additions of subscribers. This would represent a huge structural change in the market. Operators should not look to new data services for salvation: A lack of spectrum, even after the issuance of 3G licenses, and the high cost of 3G handsets means that data services are likely to be slow to grow in many parts of the country.