New age technology, digital platforms and increasingly interactive business models cater to fast changing consumer preferences. Entrepreneurs are being forced to think about their innovation quotient and bring about instant gratification to customers. Key themes which emerge in the current business scenario are scalability, innovation and digitisation.
This report encompasses the above themes and illustrates the incumbent challenges that the segment deals with, on a day to day basis. It touches upon some of the key aspects new age entrepreneurs need to be thinking about in today's business environment to make them successful and sustainable in the long run.
This report was unveiled at the CII Entrepreneurship Conclave 2017 held on 1 March 2017 at Mumbai.