This study done by CII and GS Lab assesses the digital maturity of the manufacturing industry for ‘Data-Driven decision making.’ The study highlights that 83% of the industry is gearing up to reach ‘The Tipping Point’ for increasing their digital footprint to achieve higher efficiency and throughput. As of today, the industry is coping up with low data and process digitization – thus limiting their use of digital technology to drive operational excellence. Certain misconceptions like implementing a Data-Driven approach is a lengthy and complicated process, Data-Driven solutions can come only at high costs, digital transformation is associated with Big Data, etc.; came to light through our study.The study also helps discover ‘Digital Leaders’,5% of the industry who are quantifiably outperforming with the help of data and digital technologies to achieve Data Monetization. Higher organizational behavior (strong leadership to strategize and manage digital roadmap) has helped the ‘Digital Leaders’ take a proactive approach towards Data-Driven decision making.This study guides an organization through a systematic journey, along with a quantifiable ‘Digital Advancement’ score to help businesses benchmark themselves to determine where they stand in the digital transformation journey.