The Media and Entertainment industry is a significant contributor to the Indian economy and alone makes up 0.9% of the GDP and provides direct and indirect employment to nearly 5 million individuals in India. This industry is at the cusp of potential consumption boom driven by digital media as well as the increasingly connected rural consumer, with potential to grow 5-6 times over the next 10 years.
This report, published jointly by CII and BCG, unveiled at the 5th Edition of Big Picture Summit on 25th October in New Delhi provides a detailed analyses of the present status and the roadmap for realisation of the $100 Billion vision for the Indian Media and Entertainment industry. It explores the vectors for growth opportunities in media consumption and the right ecosystem that will fuel this growth. It also takes a look at the sub sectors viz. television, print, films, radio, music, exploring the existing opportunities and challenges.