India’s Entertainment & Media sector is expected to grow steadily over the next five years as per CII-PwC’s latest report titled ‘India Entertainment & Media Outlook 2012’. The industry is expected to exceed INR 175,000 crores growing at a CAGR of 17%1 from 2012 to 2016. Advertising segment in India is dominated by the television and print sectors with combined contribution of over 80% in the total revenue pie. Both these segments are expected to continue to be dominant in the next five years. The Indian E&M industry is among the top 15 markets in the world and the fastest growing one. The Potential Game Changers in this area are going to be the Advertising Spend, Consumer spend, infrastructure and policy support.
Achieving the vision of E&M industry worth USD 100 billion will require a consolidated and focussed approach towards developing and deploying relevant infrastructure, supported by a strong policy framework. High broadband penetration, improved audience measurement mechanisms and regulatory support will provide the necessary impetus to future growth.
The report details on the key trends and developments across the nine E&M industry segments in the country. The same was released at 'India-The Big Picture' CII's Media & Entertainment Summit held on 29-30 October at New Delhi.