CII in collaboraon with industry partners like Star Sports, GroupM would like to map the
sports market in India, bring smaller sports events under an umbrella and work towards
increasing parcipaon in sports.
This report from ‘mConsult’ covers Maharashtra as a pilot state to map sports infrastructure,
local sports events in the state and establish ROI metrics & benchmarks for brands to
evaluate performance of parcipaon in these sports. It was prepared against the backdrop of the CII Scorecard 2017 held on 6 July 2017 at New Delhi.