Pascheem, the magazine published under the aegis of CII Western Region, is widely circulated in its print and e-version. In addition to strengthening membership engagement, the magazine has successfully built a strong connect with industry, government and diplomats. It features sections on economy, informative articles by industry captains and views of thought leaders on crucial matters concerning the industry. It also carries updates on CII initiatives in the region including forthcoming ones. The online reach of the magazine is to our direct membership base of over 8,500 member companies and indirect membership base of over 2,00,000 enterprises from around 265 national and regional sectoral industry bodies. In the Western Region, it has a direct readership of nearly 2,200 members in addition to Key State Government Officials & Policy Makers from the western states, Foreign Missions, Think Tanks, Senior industry leaders, prominent media houses and NGOs.