The Confederation of Indian Industry (CII) jointly with the Embassy of India, Beijing brought out a publication titled “Retracing the Path to Prosperity – Lessons from India-China Business Partnership” during the inauguration of the India Show on 26th October 2012 in Beijing.
Ties between India and China have undergone significant transformation in the last two decades. The engagement is broader and the relationship has acquired more substance. A key element of these changed ties is its economic component. From being an insignificant player, China is now India’s largest trading partner with around US$ 75 billion worth goods traded last year and aiming to touch $ 100 billion by 2015. Indian and Chinese companies are setting up operations in each others’ countries, in some cases for the global markets. It reveals that the bilateral economic cooperation between India and China has entered a more vigorous and fruitful "new period" graduating from pure trade to investment-led-trade thereby making this growing partnership more sustainable.
All the Indian IT majors have set up their operations in China and a number of companies have built their manufacturing facility in various parts of the country. These companies apart from tapping the domestic market have been using China as their base to produce for other markets. Most of the companies have adopted some unique strategies to localize themselves in order to cater to the requirements of domestic market. Further it is found that the impact of Indian Industry has gone beyond the boundaries of business and manufacturing, thereby truly contributing into the Chinese economy, society and local community.
“Retracing the Path to Prosperity – Lessons from India-China Business Partnership” tries to capture such positive contributions and successful strategies adopted by Indian companies invested in China. These include some of the success stories in areas like:
- Leading the Innovation Charge
- Conquering Global Market
- Boosting the Local Economy
- Grooming World-class Managers
- Giving Back to Society
Apart from highlighting the contribution of Indian companies to Chinese economy, this bilingual (English & Chinese) book will be a good reference for the potential investors to understand the strategies adopted by successful Indian Corporates.