This report, prepared by CII and BCG highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
According to this report, India's media consumption has been growing at 9% CAGR over the past six years, which is almost twice that of China and nine times that of the US. But there is still ample headroom for faster growth in the future. The report points to India's unique multimodal growth across all major media, which is unlike any of the other key markets.
It was unveiled at the 7th CII Big Picture Summit held on 6-7 December 2018 in New Delhi.