The CII-Deloitte Report on “Trailblazers of Tomorrow: Unveiling the New CMO Paradigm” is a high impact report prepared based on the surveyed inputs of over 75 CMOs and senior marketing functionaries representing leading national brands. The report explores what the future holds for CMOs and how they can position themselves as strategic differentiators in the boardroom. In the present era of predictive analytics, AI, cookie-less advertising, and the ever-widening influence of social media, the report also examines the mindset shifts and strategies that will empower CMOs to quickly adapt to these changes and shape the future of their respective organisations. Most importantly, it identifies six emerging themes that will be key for the future-readiness of marketing organisations - from pushing brand as a key agenda in the boardroom to championing sustainability practices.