Global markets offer significant opportunities for Indian Micro, Small and Medium Enterprises (MSMEs) to expand their customer base, diversify revenues, earn foreign exchange, and strengthen their competitiveness. However, many MSMEs face challenges in identifying suitable export markets and buyers, understanding international standards and certifications, and developing competitive and sustainable pricing strategies.
This manual is a practical, one-stop manual designed to help MSMEs assess their export potential and take informed steps towards entering international markets. It provides guidance on identifying promising markets and buyers, understanding market access and quality requirements, and using free trade intelligence and market research tools such as ITC Trade Map, Export Potential Map, Standards Map, and TESIP. The manual aims to help MSMEs build export readiness and make informed, cost-effective decisions as they pursue global trade opportunities.