Corporate Social Responsibility is a prominent feature of business, addressing topics of business ethics, corporate social performance, global corporate citizenship, and stakeholder management. Moreover corporate branding is very important in maintaining and attracting new customer base. To build the brand of an industry CSR is the only powerful and effective tool.

To bring more awareness on CSR, CII SR has launched A short film on CSR. This film includes the work of few member companies in the area of CSR, motivating the concepts and remarks by eminent personalities and CII Office Bearers

This film would help the corporates in branding and motivate others to CSR Initiatives

This Film was released at the CSR Conference on 10th March 2014 at Chennai