The CII-BCG report on Winning With Uncertainty explores how FMCG companies and retailers can leverage uncertainty to their advantage. Along with global best practices culled out from BCG's vast international experience, the study also showcases the perspective of Indian industry leaders. The report details how FMCG companies must develop flexibility across the value chain while retailers must build agility within their DNA – to win in this uncertain business environment. An “uncertainty audit” is also proposed across the value chain, and lists specific imperatives for each element of the business model to help companies become more nimble. It also suggests that companies engage in scenario planning and build organizational capabilities in volatile times. The report was released at the CII National Retail and FMCG Summit 2013 held on 12 June at Mumbai.