New and emerging technologies like Internet of Things (IoT) and Social Media, Cloud, Analytics and Mobility (SMAC) is changing the way marketing is done and the digitally savvy
consumer is targeted using various mediums at any time of the day and everywhere. This report explores the recent developments and trends in the marketing, analytics and digital world. It provides insights into the key changes undergoing the marketing function and the role technology is playing, including the digital interface needed. The key highlights of this report are:
- Shifting marketing paradigm
- Opportunities
- Analytics at the core
- Make it happen
- Enabling an exponential organization