With over $12 billion reverse logistics spend in a year, India is certainly one of the most promising and dynamic Reverse Logistics Markets and After Market Support (AMS) Services in the world. The market is yet not regulated in entirety and is still in the nascent stages of reaching maturity. This research paper attempts to bring more clarity on Reverse Logistics and its market potential in India and the ecosystem required to address the industry wide challenges. The paper was released at the Conference on “After Market Service - The New Focus of Reverse Logistics” organized by the CII Institute of Logistics on 7 June, 2013 at Mumbai.