For the first time, The Big Leap brings together ten leading Indian companies – from a small enterprise to large conglomerates, across manufacturing and services spaces, and representing diverse models – for a gripping account of how the Indian industry transformed from an inefficient entity to one capable of competing with the best in the global economy.
Accustomed to a heavily regulated economic environment since Independence, the Indian industry had become unproductive and dull. When the protective walls crumbled in 1991, our entrepreneurs had to adapt overnight to an entirely new way of doing business. They had to re-learn the rules of competitiveness, globalization and innovation in a market of dynamic churn.
In the twenty years and more since then, many unprecedented policy initiatives have been taken to strengthen the operating environment for the Indian industry. The story of the challenging and painful process of restructuring of companies is replete with passion, imagination, and sheer guts. Undaunted by competition, the companies boldly shifted track to align with an unforgiving global marketplace. They seized new sectors of opportunity and stepped out on to the world economic stage with confidence.
The book, initiated by Confederation of Indian Industry (CII) and benefiting from inputs from the ten companies, is an authentic depiction of a resurgent Indian industry as it made the big leap into a brave, new India.
Featured in The Big Leap are the Godrej Group, ICICI Bank, ITC, Jubilant Bhartia Group, Maruti Suzuki, Nivo Controls, RP-Sanjiv Goenka Group, SAIL, Sona Group, and Tata Steel.
This book is a priced publication and for more information please contact:
Mr Nipuran Bari
Corporate Communications
Confederation of Indian Industry
249F Udyog Vihar, Phase IV, Sector 18
Gurgaon – 122015 (Haryana)
Tel: 91-0124-4014060-67 (Extn 351)
Fax: 91-0124-4013874 / 4080
Email: nipuran.bari@cii.in
Website: www.cii.in