The Media and Entertainment industry has shown immense resilience and has bounced back post the COVID blip. Currently valued at ~$27Bn, the industry is witnessing strong growth tailwinds and is poised to grow to become a $55-70Bn industry by 2030. The industry is primed to drive a continuously growing user base, consuming more and more content, through innovations on multiple fronts.
The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) unveiled this flagship report of the media and entertainment sector titled, ‘Blockbuster Script for the New Decade: Way Forward for Indian Media and Entertainment Industry during CII Big Picture Summit 2021. The report explores the Media and Entertainment industry’s recovery after the impact of the COVID-19 pandemic and highlights key imperatives for achieving its potential over the next decade.
The industry has recovered from the effects of the pandemic and now prepares for the next wave of growth led by digital. The report highlights key imperatives and lays the path forward for the industry to achieve this growth over the next decade of rapid transformation.